Privacy policy

Updated on March 2, 2025

Thank you for visiting Easton Vale. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit eastonvale.com (the "Site"). Please read this policy carefully. By continuing to use our Site, you agree to the terms described below.

WHO WE ARE

Easton Vale ("we," "us," or "our") operates the website eastonvale.com. We are a fashion e-commerce brand offering a curated selection of clothing, footwear, and accessories. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you interact with our Site or purchase from us.

INFORMATION WE COLLECT

Personal Identification Information

We collect personal identification information from Users when they interact with our Site, such as when creating an account, placing an order, subscribing to our newsletter, or contacting customer service. This information may include:

  • Contact Information: Full name, email address, mailing address, and phone number.
  • Payment Information: Credit card or other payment details needed to process orders. Payment information is processed securely by third-party processors and is not stored on our servers.
  • Authentication Data: We may collect information to confirm product authenticity, including photos and product descriptions.

Non-Personal Identification Information

We may automatically collect non-personal identification information about Users whenever they interact with our Site. This may include:

  • Browser Details and Device Information: Type of browser, device type, operating system, and Internet service provider (ISP).
  • Log Data: IP address, browser type, visited pages, visit time and duration, and other usage statistics.

COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies to improve your experience, operate our store, and support our marketing efforts. Cookies are small files stored on your device by your web browser. You can configure your browser settings to refuse cookies or alert you when cookies are sent, though some features of our Site may not function properly as a result.

We use cookies and tracking technologies for the following purposes:

  • Essential Cookies: Required for our store to function correctly. Our Site is built on Shopify, which uses cookies to manage your shopping cart, process payments, handle checkout sessions, and maintain basic security. These cookies cannot be disabled without affecting core site functionality.
  • Analytics and Performance Cookies: We use tools such as Google Analytics to understand how visitors interact with our Site — including pages visited, time spent, and traffic sources. This data is aggregated and used solely to improve our Site's performance and user experience.
  • Marketing and Advertising Cookies: We run advertising campaigns across multiple platforms and use platform-specific pixels and tags to measure the effectiveness of our ads and serve relevant content to users who have visited our Site. These include:
    • Meta Pixel (Facebook & Instagram Ads): Tracks user behaviour on our Site to enable ad targeting, retargeting, and campaign performance measurement on Facebook and Instagram.
    • Google Ads Tag: Used to track conversions and serve targeted ads across Google Search, Display Network, and YouTube.
    • TikTok Pixel: Tracks user interactions to support ad delivery and performance tracking on TikTok.
    • Pinterest Tag: Tracks visits and conversions to enable ad targeting and measurement on Pinterest.
  • Preference Cookies: Used to remember your settings and preferences (such as language or region) to personalise your experience on return visits.

By using our Site, you consent to the use of cookies as described above. You may withdraw consent at any time by adjusting your browser settings or opting out through the relevant platform's ad settings (e.g., Google Ad Settings, Facebook Ad Preferences, TikTok Ads Settings, Pinterest Ad Settings).

HOW WE USE COLLECTED INFORMATION

We may use your personal information for the following purposes:

  • To Provide and Maintain Our Services: To process orders, manage accounts, and provide customer support.
  • To Personalise User Experience: Aggregated data may help us understand how Users use our Site and improve its functionality.
  • To Improve Our Website: We may use feedback to enhance our products, services, and overall user experience.
  • To Process Payments: Only use submitted information to complete transactions.
  • To Send Periodic Communications: We may send order confirmations, updates, or respond to inquiries. With your consent, we may also send promotional information, and you can unsubscribe anytime.

HOW WE PROTECT YOUR DATA

We implement reasonable security measures to protect your personal information against unauthorised access, alteration, or disclosure. Sensitive and private data exchanged between the Site and Users is encrypted and protected via SSL (Secure Socket Layer) and other digital security measures. We also comply with industry standards for payment card security.

DATA SHARING AND DISCLOSURE

We do not sell, trade, or rent Users' personal identification information. However, we may share information:

  • With Service Providers: We may share information with third-party providers who assist us in our business operations (e.g., payment processing, shipping, or customer support).
  • For Legal Compliance: We may disclose information if required by law or to protect against legal liability.
  • During Business Transfers: In case of a merger, acquisition, or sale, personal data may be transferred.

DATA RETENTION

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, such as keeping your account active or as required by law.

  • Account Information: Retained as long as the account remains active.
  • Legal Compliance: Retained as needed to meet legal obligations or resolve disputes.

YOUR RIGHTS AND CHOICES

  • Access and Update: You have the right to access and update your personal information by logging into your account or contacting us.
  • Data Portability: Request a copy of your personal data in a structured format.
  • Deletion: Request deletion of your personal data, except data we are required to keep for legal, administrative, or security purposes.
  • Opt-Out of Marketing: You may opt out of marketing communications at any time by following unsubscribe links or contacting us directly.

INTERNATIONAL USERS

Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data is also processed by staff and external service providers (third parties) and partners in these countries.

If we transfer your personal data out of Europe, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent agreements from the relevant competent authority in the UK (if applicable), unless the data transfer is to a country deemed to ensure an adequate level of protection.

CHANGES TO THIS PRIVACY POLICY

We may update this policy periodically. The updated date at the top of this document indicates the latest revision. We encourage Users to review this Privacy Policy occasionally to stay informed on how we protect and use their information. Continued use of the Site after updates will constitute acceptance of the updated policy.

CONTACT US

If you have questions or concerns about this Privacy Policy, please contact us: